Crafting More with Internet by EPCH
Each art is a legacy and each craft, a story. Handicrafts and internet may seem like Apples and oranges at first sight. But look closer and you’d find that more and more Artisans are taking their handicrafts to the internet, the biggest audience one could find to sell their products and tell their stories. After agriculture, rural India runs on traditional crafts for a livelihood. But with an over speeding market that takes almost all its queries to the internet, it’s getting increasingly hard for them to catch up. Millions of traditional artisans struggle to find means with their traditional handicrafts, products and accessories and most of them don’t want their children to take the path they did. But time has a way of surprising us. Just when handicrafts seemed to fade down the Horizon, internet brought in a new wave of life to raise it back from the dead. And traditional handicrafts took a step ahead with this one. Not only do artisans and whole...